Patent Ochsner is a Swiss rock band founded back in 1990.
They got inspired by the phrase "Patent Ochsner" that is printed on typical Swiss trash containers made of steel and manufactured by J. Ochsner AG (now Content Ochsner AG).
Not only does this little episode tell that publicly promoting the ownership of IP rights supports brand perception even beyond the borders of the patented technology, but also that reserving your domains as a supplementary brand protection element is important. patentochsner.ch, as a matter of fact, is owned by the band not by the manufacturer. Googling for "patent ochsner" shows first the band, and much later the manufacturer.
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